Search Engine Optimization & Marketing
At its most basic level Google wants to deliver the most relevant site to its customers for any given search term, to this end it has created a number of algorithms which cover everything from how long the site has existed, how long the name has been registered for, where the site is hosted to how popular the site is. The actual algorithm is not only unknown to most but is constantly changing as Google tries to improve on the relevance of its search results. Although there are many factors which Google, and other less significant search engines, consider the bottom line is that search engines want their customers to find correct site, quickly, from their search engine.
SEO – Search Engine Optimisation
The two most important factors are for good search engine ranking are content, which has to be both relevant and updated frequently and “peer review” which is quantified by the quantity and, more importantly, quality of incoming links to the target website.
There are three important factors in search engine optimisation.
- Optimisation of the site itself, the site needs to be relevant for the keywords chosen, well designed for ease of use and optimised.
- Plenty of highly relevant content which is updated frequently.
- Quality incoming links from trusted sources.
At Mallorca PC we can help you with all of the above, get in touch with us today to find out how are dedicated SEO and SEM packages can take help you save time and hugely increase your search engine visibility.